Account Overview
Source: Full ad account export — includes all ads, not just tagged creatives
Total Spend
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Total Revenue
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Pixel new customer conversions
Account ROAS
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Avg NC CPA
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Weekly Trend
Source: Full ad account export — all account spend by calendar week
Spend & ROAS by Week
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Spend vs ROAS — Efficiency Matrix
Bubble size = purchases | Dashed lines = weighted avg ROAS & median spend | Top-right = scale, Top-left = hidden gems, Bottom-right = optimize, Bottom-left = cut/test
By Angle
Each bubble = creative angle
By Persona
Each bubble = target persona
By Launch Week
Each bubble = ad launch batch
Creative Breakdowns
Source: Ad Tagging sheet — tagged creatives only | Live ads = unique ads with >$1 spend
By Angle
Spend & ROAS across creative angles
By Persona
Spend distribution by target audience
By Product
Spend distribution by product line
By Video Length
Spend allocation and ROAS by video duration
Top Ads
Source: Ad Tagging sheet — tagged creatives only
| Ad Name↕ | Angle↕ | Persona↕ | Product↕ | Length↕ | Spend↓ | Revenue↕ | ROAS↕ | NC CPA↕ | Purchases↕ |
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